Als grafisch ontwerper staat voor mij identiteit centraal. Daarbij streef ik in mijn werk altijd naar de meest relevante, efficiënte en onderscheidende oplossing.

Ik heb inmiddels meer dan 20 jaar ervaring met het ontwerpen van huisstijlen, verpakkingen en publicaties:

• 2007-heden zelfstandig grafisch ontwerper
• 2002-2007 EAT, design director/partner
• 1998-2002 FHV/BBDO, design director
• 1997-1998 BRS Premsela Vonk, het huidige Edenspiekermann, design director/teamleider
• 1988-1997 VBAT, senior designer/teamleider.

1981-1986 Gerrit Rietveld Academie, grafisch ontwerpen.

Zie ook mijn profiel op Linkedin.

1 x ADCN lamp • 1 x ADCE silver award • diverse nominaties

petervandeursen

Uitgebreid CV (Engels):

2007 – present
Peter van Deursen/graphic design
Independent design consultant/design director/graphic designer
Brand development/strategy/corporate identity/packaging
Clients/projects:
• Bio+ - new packaging concept and logo
• Paramedici Badhoevedorp - corporate identity design
• Herdenking Watersnood Marken 1916 - logo, brochure, book and concept for monument
• Roodpuper - book design
• EMS - logo and concepts for a 'do it yourself' insurance claim application
• Wehkamp - concepts for logo and sub brands
• Neckermann - concepts for logo
• Two for tea – logo and packaging design for a new tea brand
• Do it – packaging design La Bio Idea vinegars
• Do It – pitch for new Amaizin packaging concept (won)
• VDS group – pitch for new corporate identity (lost)
• Udea – logo and new packaging concept Sweet Company
• Van Aemstel – logo and new corporate identity/packaging concept
• Udea – logo and new packaging concept Het Dichtste Bij De Natuur
• Boontje lawyers – pitch for new logo and corporate identity program (won)
• Oudstanding – new logo and corporate identity program
• Marker Museum – logo and new corporate identity, brochures, website
• Prorail - pitch for a campaign/project identity for the Hanzelijn (won)
• De Hypotheker – pitch for a new logo and corporate identity program (lost)
• Haga ziekenhuizen – pitch for a new logo and corporate identity program (lost)
• Koeweiden Postma – 5 corporate identity projects as an interim designer
• Watson & Lewis - new packaging concept for Hooghoudt
• ING Matters – art direction corporate magazine
• Zuivelhoeve – 2 new packaging concept’s
• Philips – concept for annual reports 2007

2002 – 2007
EAT
Founding partner/design director
Brand development/strategy/corporate identity/packaging/editorial
Clients/projects:
• Kröller Müller Museum – advertising and exhibition design
• Hema – packaging design
• ING group – pitch for new corporate magazine concept (won)
• TPG Post – concept for Christmas stamps
• Bis Publishers – design for 'Dutch architects 7’
• Schiphol group (with FHV/BBDO) – design concept for Fabulicious
• KPN (with FHV/BBDO) – design concept for Primafoon shop
• Natudis – brand strategy, new logo and packaging concept for Molenaartje
• Parteon – brand strategy, new logo and complete corporate identity program
• Zuivelhoeve – pitch new packaging concept (won)

1998 - 2002
FHV/BBDO
Design director
Brand development, strategy, corporate identity and packaging
Clients/projects:
• Schiphol Group – brand strategy and complete corporate identity program
• Grolsch – new package design beer can
• Randstad - brand development Hedson, a basic staffing company
• VNU/Randstad joint venture - brand development Efeses, a virtual staffing company
• Interpolis – concept for a new look and feel 'Glashelder'
• Albert Heijn – concept for a new look and feel ‘Proef de dag’
• Ministery of VROM – brand strategy, new logo and complete corporate identity program
• Libertel – new packaging concepts
• AEX - moving logo/icon for investors computer program Acces
• BAT – concept for new look and feel Caballero
• Nutricia – concept for new packaging program
• Mars Food Group – concept for posters Snickers Europe

1997 - 1998
BRS Premsela Vonk (the present EdenSpiekerman Design)
Design director/teamleader/pre partnership
Brand development, corporate identity design, industrial packaging
Clients/projects:
• NOC NSF/Randstad - logo and corporate identity for sponsoring program
• Randstad – a brand survey – movie which envisions the future of the international Randstad brand (with Diana Krabbendam, Caroline Bos, Willem van Velthoven and Bruno Ninaber van Eyben)
• Randstad/Data – a new set up, editorial and graphic, for a corporate magazine
• Koninklijke Zeelandia – identification system/industrial packaging system for (3000) bakery products

1988 - 1997
VBAT
Senior graphic designer/teamleader
Corporate & brand identity development (2d and 3 d) and packaging (mainly industrial packaging)
Clients/projects:
• Akzo Nobel - international industrial packaging manual
• Postbank – redesign logo and corporate identity program
• Libertel - redesign corporate identity program
• Beiersdorf – packaging concept/relaunch Limara (parfum deo)
• Koninklijke Nederlands Papier - annual reports
• VSN group – logo and corporate identity program for Interliner, a new public transport concept
• Several ING labels - smaller corporate identities
• VBAT - showcase system/bookdesign


Specialisatie en expertise trefwoorden

logo • huisstijl • verpakking • branding • merkstrategie • implementatie • packaging •corporate identity • strategy • brochure • bewegwijzering • signing • look and feel •
typografie • relevante en onderscheidende oplossingen • efficient proces • huisstijlsite • huisstijlmanual • veel ervaring • interim • freelance • redactioneel • boekverzorging •
design direction • graphic designer • design consultant • partnership • zorgvuldigheid • branding centraal • strategisch ontwerpen • merkarchitectuur • merkanalyse • helder
projectmanagement • wagenpark • stationary • correspondentiereeks • display • lichtbak • teamleider • pictogrammen • iconen • schetsen • symbool • merk • in store • huismerk• eco • biologisch • vormentaal • restyling

foto: Natascha Libbert

bouw website: Harm Wimmenhove

projectmanagementsysteem: Burodok (Alex Scholing)